Pracharnama & Pizza Hut - Case Study

Brand Name: Pizza Hut

Campaign Name: Birizza - "Biryani" New Product from Pizza Hut.

Overview: Pizza Hut is an American restaurant chain and international franchise, known for pizza and side dishes, it is now corporately known as Pizza Hut, Inc.They have launched new product Birizza ( Biryani at Pizza Hut) to increase the up sale & cross sale in the market.

Requirement : To increase the traffic on the website and convert the business from them.

Solution: We at Pracharnama executed the campaign for "Birizza" through mailers. We have send the 20 million mailers and it well resulted up to 7% of open rates and 2% of CTR. The expectation of delivery has been meet out at the same day of campaign. We did multiple repeated campaign after this. We also worked for other brands of the same group.

We would like to thank you the agency and media planner of organization who recognize us and given this wonderful opportunity to work with.

Thanks!

Team Pracharnama.