Tuesday 24 March 2015

Pracharnama & FitnessFirst - Case Study


Brand Name : Fitness First  || India

Campaign Name: Digital Communication platform.

Company Overview : In 1993, our first Fitness First club opened in Bournemouth in the south of England. Today we have clubs in 16 different countries, making us a leader in the global fitness industry. In India we have already opened 7 clubs and moving ahead with opening more clubs in the new future. We’ve seen a lot of change in the fitness industry over the years, but our philosophy has remained the same: to offer the best equipment, range of classes, knowledgeable staff and personal advice in a welcoming environment that feeds our members’ motivation.


Requirement : To remind about payment & other health tips to their existing customers.

Solution : At Pracharnama, we have given the SMS API which is integrated in their CRM which automatically send the reminder SMSes to registered members. Apart from this SMS, we also do the  EDM activity on regular basis for entire DELHI & NCR branches. The nature of EDMs are about the diet charts, promotional, transactional & reminders etc. For EDM solution we have registered an other domain which is being used for mailer activity only. We are serving this brand since 3 years in a row with high level of satisfaction.

We would like to thank to the marketing team & operation team of Fitness First for their tremendous support and trust extended to pracharnama.

Thanks!
Team Pracharnama.

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