Brand Name : Panasonic
Solution Name : Store/ Dealer Locator
Overview :The company was founded in 1918, and has grown to become one of the largest Japanese electronics producers alongside Sony, Hitachi, Toshiba and Canon Inc. In addition to electronics, it offers non-electronic products and services such as home renovation services. Panasonic is the world's fourth-largest television manufacturer by 2012 market share
Solution : We have created an interactive medium over SMS (shortcode) and created a server on back hand where all the dealers approx 10 thousands across the product of Panasonic has been listed. we have given the trigger of city with 5 to 6 miss spell combinations as well. it was fabulous solution for Panasonic and we have developed, tested ad delivered within 2 weeks.
Example : if you are in Gurgaon and wanted to know about stores, simply type PANASONIC (space) Gurgaon and send to 53030. you will get the SMS list of all gurgaon city dealers. if you miss spell Gurgaon to Grugaon or Gurgoan or gurgan the system will automatically find it.
Outcome : Panasonic putting huge advertisement in news papers and putting the details of dealers in the city down to creative which was not covering the entire list as well as it was cost consuming too. in this case only this below line is usefull : to find nearest dealer type PANASONIC <space> LOCATION or PIN CODE to 53030.
It was really a good to work with Mr. Aditya and his team for the solution, we would like to than you the marketing team of Panasonic for their trust in us.
Team
Pracharnama
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