Tuesday 23 January 2018

PRACHARNAMA & MountainDew : Case Study


Brand Name:  Mountain Dew

Campaign Name: Android & iOS user targeting in Vietnam

Company Overview:
Mountain Dew (stylized as Mtn Dew) is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958.



Requirement: 3.5 Million Impression in 2 weeks.

Solution:
We at PRACHARNAMA design & execute the campaign for Mountain dew to go  on Desktop and Mobile web. Also we started the video on web inventory as well in our network. We have delivered the impression, clicks and views as per expectation. There was a challenge where we have to work on off days ( Saturday & Sunday) and the web inventory is down of off days. Also there was a cap of 30 seconds for one view count. but yes! proudly we deliver the expectation and commitment.

Outcome : The views on the site was tremendous and we got the opportunity to work again for same campaign in different countries. We would like to thank the digital media planner of Mountain Dew & authorized people, who shown their trust in PRACHARNAMA.

Thank You !
Team PRACHARNAMA

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