Brand Name: Honda Navi
Campaign Name: Video Preroll Impression from Pan India.
Company Overview:
Honda is the world’s largest manufacturer of two Wheelers , Recognized the world over as the symbol of Honda two wheelers , the ‘Wings’ arrived in India as Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI ), a 100% subsidiary of Honda Motor Company Ltd., Japan ,in 1999. Since its establishment in 1999 at Manesar, District Gurgaon, Haryana, Honda has lived up to its reputation of offering the highest quality at the most reasonable price. Despite being one of the youngest players in the Indian two-wheelers market, Honda has become the largest two wheeler manufacturer as well as the second largest two-wheelers company in India.
Requirement: 8 Million Impression in 90 days.
Solution:
We at PRACHARNAMA design & execute the campaign for Honda Navi Customania to go on Desktop and Mobile web. Also we started the video on web inventory as well in our network. We have delivered the impression, clicks and views as per expectation. There was a challange where we have to work on off days ( Saturday & Sunday) and the web inventory is down of off days. Also there was a cap of 30 seconds for one view count. but yes! proudly we deliver the expectation and commitment.
Outcome :
We hit the correct audience with our owned network and on lesser cost than GDN or YouTube with great ROI. We would like to thank the digital media planner of Honda & authorized people, who shown their trust in PRACHARNAMA.
Thank You !
Team PRACHARNAMA
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