tag:blogger.com,1999:blog-59492961170572559132024-03-13T22:05:43.847-07:00"PRACHARNAMA" Simplifying CommunicationSMS Prachar,
Voice Prachar,
Email Prachar,
Apps Prachar,
Video Prachar,
Display Prachar.
Pracharnama Mediahttp://www.blogger.com/profile/16186843079407403255noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-5949296117057255913.post-88196759509020317402018-01-23T23:56:00.002-08:002018-01-24T00:13:33.266-08:00PRACHARNAMA & Honda Navi : Case Study<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://2.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/VwANpuI_EWYG0xF5bRCwo9Emeujoql6lgCPcBGAYYCw/s1600/logo-pracharnama.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="55" data-original-width="320" src="https://2.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/VwANpuI_EWYG0xF5bRCwo9Emeujoql6lgCPcBGAYYCw/s1600/logo-pracharnama.jpg" /></a></div>
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<b>Brand Name: </b>Honda Navi<br />
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<b>Campaign Name: </b>Video Preroll Impression from Pan India.<br />
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<b>Company Overview:</b><br />
Honda is the world’s largest manufacturer of two Wheelers , Recognized the world over as the symbol of Honda two wheelers , the ‘Wings’ arrived in India as Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI ), a 100% subsidiary of Honda Motor Company Ltd., Japan ,in 1999. Since its establishment in 1999 at Manesar, District Gurgaon, Haryana, Honda has lived up to its reputation of offering the highest quality at the most reasonable price. Despite being one of the youngest players in the Indian two-wheelers market, Honda has become the largest two wheeler manufacturer as well as the second largest two-wheelers company in India.<br />
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<a href="https://2.bp.blogspot.com/-B9KFh2Cphi4/Wmg8KpX0jtI/AAAAAAAABEk/38hTRgvG590sGmghNX1YTPQn7ndIJWwswCLcBGAs/s1600/honda-navi.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="300" data-original-width="300" height="200" src="https://2.bp.blogspot.com/-B9KFh2Cphi4/Wmg8KpX0jtI/AAAAAAAABEk/38hTRgvG590sGmghNX1YTPQn7ndIJWwswCLcBGAs/s200/honda-navi.png" width="200" /></a></div>
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<b>Requirement:</b> 8 Million Impression in 90 days.<br />
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<b>Solution:</b><br />
We at PRACHARNAMA design & execute the campaign for Honda Navi Customania to go on Desktop and Mobile web. Also we started the video on web inventory as well in our network. We have delivered the impression, clicks and views as per expectation. There was a challange where we have to work on off days ( Saturday & Sunday) and the web inventory is down of off days. Also there was a cap of 30 seconds for one view count. but yes! proudly we deliver the expectation and commitment.<br />
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<b>Outcome : </b><br />
We hit the correct audience with our owned network and on lesser cost than GDN or YouTube with great ROI. We would like to thank the digital media planner of Honda & authorized people, who shown their trust in PRACHARNAMA.<br />
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<div style="text-align: right;">
<b>Thank You !</b></div>
<div style="text-align: right;">
<b>Team PRACHARNAMA</b></div>
</div>
Pracharnama Mediahttp://www.blogger.com/profile/16186843079407403255noreply@blogger.com0tag:blogger.com,1999:blog-5949296117057255913.post-3301973967789244322018-01-23T23:46:00.000-08:002018-01-24T00:00:08.759-08:00PRACHARNAMA & Nissan : Case Study.<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://2.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/VwANpuI_EWYG0xF5bRCwo9Emeujoql6lgCPcBGAYYCw/s1600/logo-pracharnama.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="55" data-original-width="320" src="https://2.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/VwANpuI_EWYG0xF5bRCwo9Emeujoql6lgCPcBGAYYCw/s1600/logo-pracharnama.jpg" /></a></div>
<b>Brand Name: </b> Nissan<br />
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<b>Campaign Name:</b> Click on site from Thailand<br />
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<b>Company Overview:</b><br />
Nissan Motor Company Ltd usually shortened to Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama. The company sells its cars under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nissan.<br />
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<a href="https://3.bp.blogspot.com/-Kz43IaIj8AQ/Wmg5XkvDWYI/AAAAAAAABEY/mNbz02kDEpcwtvZ5H_KBVkM51LAGdu-cQCLcBGAs/s1600/nissan_brand_logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="432" data-original-width="510" height="169" src="https://3.bp.blogspot.com/-Kz43IaIj8AQ/Wmg5XkvDWYI/AAAAAAAABEY/mNbz02kDEpcwtvZ5H_KBVkM51LAGdu-cQCLcBGAs/s200/nissan_brand_logo.jpg" width="200" /></a></div>
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<b>Requirement: </b>50000 clicks in 7 days from Thailand.<br />
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<b>Solution:</b><br />
We at PRACHARNAMA design & execute the campaign for clicks of Nissan to go on Mobile web. Also we started the banner on inventory as well in our network. We have delivered the clicks as per expectation.<br />
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<b>Outcome : </b>The clicks on the site was tremendous and was meeting the ROI of client. We would like to thank the digital media planner of Nissan & authorized people, who shown their trust in PRACHARNAMA.</div>
Pracharnama Mediahttp://www.blogger.com/profile/16186843079407403255noreply@blogger.com0tag:blogger.com,1999:blog-5949296117057255913.post-4220328533623849572018-01-23T23:36:00.006-08:002018-01-24T00:10:31.665-08:00PRACHARNAMA & MountainDew : Case Study<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://2.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/VwANpuI_EWYG0xF5bRCwo9Emeujoql6lgCPcBGAYYCw/s1600/logo-pracharnama.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="55" data-original-width="320" src="https://2.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/VwANpuI_EWYG0xF5bRCwo9Emeujoql6lgCPcBGAYYCw/s1600/logo-pracharnama.jpg" /></a></div>
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<b>Brand Name: </b> Mountain Dew<br />
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<b>Campaign Name:</b> Android & iOS user targeting in Vietnam<br />
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<b>Company Overview:</b><br />
Mountain Dew (stylized as Mtn Dew) is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958.<br />
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<a href="https://2.bp.blogspot.com/-uF9EiM_756U/Wmg2o6qu5kI/AAAAAAAABEM/duWVG1khPcweHml0pk66Q7I-gMmIB1RSgCLcBGAs/s1600/mountaindew-logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="420" data-original-width="420" height="200" src="https://2.bp.blogspot.com/-uF9EiM_756U/Wmg2o6qu5kI/AAAAAAAABEM/duWVG1khPcweHml0pk66Q7I-gMmIB1RSgCLcBGAs/s200/mountaindew-logo.png" width="200" /></a></div>
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<b>Requirement:</b> 3.5 Million Impression in 2 weeks.<br />
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<b>Solution:</b><br />
We at PRACHARNAMA design & execute the campaign for Mountain dew to go on Desktop and Mobile web. Also we started the video on web inventory as well in our network. We have delivered the impression, clicks and views as per expectation. There was a challenge where we have to work on off days ( Saturday & Sunday) and the web inventory is down of off days. Also there was a cap of 30 seconds for one view count. but yes! proudly we deliver the expectation and commitment.<br />
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<b>Outcome : </b>The views on the site was tremendous and we got the opportunity to work again for same campaign in different countries. We would like to thank the digital media planner of Mountain Dew & authorized people, who shown their trust in PRACHARNAMA.<br />
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<div style="text-align: right;">
<b>Thank You !</b></div>
<div style="text-align: right;">
<b>Team PRACHARNAMA</b></div>
</div>
Pracharnama Mediahttp://www.blogger.com/profile/16186843079407403255noreply@blogger.com0tag:blogger.com,1999:blog-5949296117057255913.post-44691884431021561362018-01-23T23:28:00.002-08:002018-01-24T00:10:49.202-08:00PRACHARNAMA & IBM: Case Study<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://2.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/VwANpuI_EWYG0xF5bRCwo9Emeujoql6lgCPcBGAYYCw/s1600/logo-pracharnama.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="55" data-original-width="320" src="https://2.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/VwANpuI_EWYG0xF5bRCwo9Emeujoql6lgCPcBGAYYCw/s1600/logo-pracharnama.jpg" /></a></div>
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Brand Name: IBM<br />
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Campaign Name: Banner Impression on Android & iOS apps.<br />
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Company Overview:<br />
The company originated in 1911 as the Computing-Tabulating-Recording Company (CTR) and was renamed "International Business Machines" in 1924. IBM manufactures and markets computer hardware, middleware and software, and provides hosting and consulting services in areas ranging from mainframe computers to nanotechnology.<br />
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<a href="https://2.bp.blogspot.com/-WW-y_TuUbi4/Wmg0HqgLh-I/AAAAAAAABEA/34ukJV7VOykCfojgz-kJRqZa8NTfHwBWwCLcBGAs/s1600/ibm-logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="150" data-original-width="258" height="116" src="https://2.bp.blogspot.com/-WW-y_TuUbi4/Wmg0HqgLh-I/AAAAAAAABEA/34ukJV7VOykCfojgz-kJRqZa8NTfHwBWwCLcBGAs/s200/ibm-logo.jpg" width="200" /></a></div>
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<b>Requirement:</b> 300000 Impression in 30 days.<br />
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<b>Solution:</b><br />
We at PRACHARNAMA design & execute the campaign for IBM to go on Mobile web. Also we started the banner on mobile game inventory as well in our network.We have delivered the impression and clicks as per expectation in less tenure.<br />
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<b>Outcome :</b> The impression on the site was tremendous, and we got the opportunity to work with other brands We would like to thank the digital media planner of Brand & authorized people, who shown their trust in PRACHARNAMA.<br />
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<div style="text-align: right;">
<b>Thank You !</b></div>
<div style="text-align: right;">
<b>Team PRACHARNAMA</b></div>
</div>
Pracharnama Mediahttp://www.blogger.com/profile/16186843079407403255noreply@blogger.com0tag:blogger.com,1999:blog-5949296117057255913.post-5195289707957926882018-01-23T02:50:00.001-08:002018-01-24T00:13:23.123-08:00PRACHARNAMA & Flipkart : Case Study<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://1.bp.blogspot.com/-Pf5rWswS8OU/WmcQXQChIBI/AAAAAAAABDo/aPSVaLWWm3U4JpvwGBol7AMgyHJfMdRXwCLcBGAs/s1600/digital-media-agency-logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="44" data-original-width="306" src="https://1.bp.blogspot.com/-Pf5rWswS8OU/WmcQXQChIBI/AAAAAAAABDo/aPSVaLWWm3U4JpvwGBol7AMgyHJfMdRXwCLcBGAs/s1600/digital-media-agency-logo.png" /></a></div>
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<b>Brand Name: </b> Flipkart<br />
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<b>Campaign Name: </b>Cost Per Click on Flipkart Portal.<br />
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<b>Company Overview:</b><br />
India's biggest online store for Mobiles,Fashion(Cloths/Shoes), Electronics,Home Appliances, Books, Jewelry, Home,Furniture,Sporting goods, Beauty & personal care and more! Largest selection from all brands at lowest price.<br />
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<a href="https://2.bp.blogspot.com/-83TjUFMsvwc/WmcRW34ga9I/AAAAAAAABDw/FzGXRlYewUM37sUpOhRK2bQkZqR2ODnzQCLcBGAs/s1600/Flipkart_logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="128" data-original-width="450" height="56" src="https://2.bp.blogspot.com/-83TjUFMsvwc/WmcRW34ga9I/AAAAAAAABDw/FzGXRlYewUM37sUpOhRK2bQkZqR2ODnzQCLcBGAs/s200/Flipkart_logo.png" width="200" /></a></div>
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<b>Requirement: Five</b> Lac clicks in <b>One </b>day on Flipkart.com<br />
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<b>Solution:</b><br />
We at PRACHARNAMA design & execute the campaign for Flipkart to go on Applications Advertisement (iOS & android), Desktop & Mobile web. Also we started the banner and mailer activity on inventory as well in our network. We have delivered the clicks as per expectation in 3 weeks only.<br />
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<b>Outcome :</b> The CTR on the site was tremendous, and we got the opportunity to work with different brands on this success story. We would like to thank the digital media planner of Flipkart & authorized people, who shown their trust in PRACHARNAMA. Thank you for valuable your time.<br />
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<div style="text-align: right;">
<b>Thank You !</b></div>
<div style="text-align: right;">
<b>Team PRACHARNAMA</b></div>
</div>
Pracharnama Mediahttp://www.blogger.com/profile/16186843079407403255noreply@blogger.com0tag:blogger.com,1999:blog-5949296117057255913.post-82634012131743674102015-03-24T01:55:00.000-07:002015-03-24T01:55:16.692-07:00Pracharnama & FitnessFirst - Case Study<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://1.bp.blogspot.com/-aGMnHpov7F4/VREiX129j3I/AAAAAAAAADY/cDGRlBwZqA8/s1600/image6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-aGMnHpov7F4/VREiX129j3I/AAAAAAAAADY/cDGRlBwZqA8/s1600/image6.jpg" /></a></div>
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<b>Brand Name :</b> Fitness First || India<br />
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<b>Campaign Name: </b>Digital Communication platform.<br />
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<b>Company Overview : </b>In 1993, our first Fitness First club opened in Bournemouth in the south of England. Today we have clubs in 16 different countries, making us a leader in the global fitness industry. In India we have already opened 7 clubs and moving ahead with opening more clubs in the new future. We’ve seen a lot of change in the fitness industry over the years, but our philosophy has remained the same: to offer the best equipment, range of classes, knowledgeable staff and personal advice in a welcoming environment that feeds our members’ motivation.<br />
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<a href="http://2.bp.blogspot.com/-v0DYJd-sQY0/VREmKL56R7I/AAAAAAAAADs/H9ssJwtBGTM/s1600/fitness%2Bfirst%2Blogo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-v0DYJd-sQY0/VREmKL56R7I/AAAAAAAAADs/H9ssJwtBGTM/s1600/fitness%2Bfirst%2Blogo.jpg" height="98" width="320" /></a></div>
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<b>Requirement :</b> To remind about payment & other health tips to their existing customers.<br />
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<b>Solution : </b>At Pracharnama, we have given the SMS API which is integrated in their CRM which automatically send the reminder SMSes to registered members. Apart from this SMS, we also do the EDM activity on regular basis for entire DELHI & NCR branches. The nature of EDMs are about the diet charts, promotional, transactional & reminders etc. For EDM solution we have registered an other domain which is being used for mailer activity only. We are serving this brand since 3 years in a row with high level of satisfaction.<br />
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We would like to thank to the marketing team & operation team of Fitness First for their tremendous support and trust extended to pracharnama.<br />
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<div style="text-align: right;">
Thanks!</div>
<div style="text-align: right;">
Team Pracharnama.</div>
</div>
Pracharnama Mediahttp://www.blogger.com/profile/16186843079407403255noreply@blogger.com0tag:blogger.com,1999:blog-5949296117057255913.post-59772188645510080822015-03-14T03:59:00.002-07:002015-03-14T03:59:26.440-07:00Pracharnama & Airtel Digital TV - Case Study<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://4.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/H9Fz8vWjhNo/s1600/logo-pracharnama.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/H9Fz8vWjhNo/s1600/logo-pracharnama.jpg" /></a></div>
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<b>Brand Name :</b> Airtel Digital TV<br />
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<b>Campaign Name : </b>Auto-SMS Integration in TV Games<br />
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<b>Overview : </b>Airtel digital TV is an Indian direct-broadcast satellite service provider owned and operated by Bharti Airtel. Its satellite service, launched in 2008, transmits digital satellite television and audio to households in India. It uses MPEG-4 digital compression with DVB-S2 technology, transmitting using the satellite SES-7 108.2°E. As of 28 November 2014, Airtel digital TV has total 383 Channels and Services including 25 HD channels.<br />
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<a href="http://1.bp.blogspot.com/-Bm3S1WRuhj4/VQQUcAkhwcI/AAAAAAAAADI/Mbj640iO0eU/s1600/airtel-digital-tv.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-Bm3S1WRuhj4/VQQUcAkhwcI/AAAAAAAAADI/Mbj640iO0eU/s1600/airtel-digital-tv.jpg" /></a></div>
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<b>Requirement : </b>They are looking for auto sms alerts of scores on mobile phone through playing the game on Airtel Digital TV.<br />
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<b>Solution:</b> We at pracharnama, designed the API as per their CRM and other software requirement which have taken approx 7 working days and then we integrated the system with the server and softwares both. This was on high priority rout where SMS reaches to player with 5 seconds of triggered. It was a very tech experience to work with a telecom giant.<br />
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We would like to thank you to technical team for your kind support to put the solution in a right manner.<br />
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<div style="text-align: right;">
<b>Thanks!</b></div>
<div style="text-align: right;">
<b>Team Pracharnama</b></div>
</div>
Pracharnama Mediahttp://www.blogger.com/profile/16186843079407403255noreply@blogger.com0tag:blogger.com,1999:blog-5949296117057255913.post-21037079247258677932015-03-14T03:30:00.005-07:002015-03-14T03:30:38.837-07:00Pracharnama & Pizza Hut - Case Study<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://4.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/H9Fz8vWjhNo/s1600/logo-pracharnama.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/H9Fz8vWjhNo/s1600/logo-pracharnama.jpg" /></a></div>
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<span style="font-family: Times, Times New Roman, serif;"><b>Brand Name:</b> Pizza Hut</span><br />
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<span style="font-family: Times, Times New Roman, serif;"><b>Campaign Name:</b> <b>Birizza</b> - "Biryani" New Product from Pizza Hut.</span><br />
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<span style="font-family: Times, Times New Roman, serif;"><b>Overview: </b><span class="searchmatch" style="background-color: white; color: #252525; font-weight: bold; line-height: 21.2800006866455px;">Pizza</span><span style="background-color: white; color: #252525; line-height: 21.2800006866455px;"> </span><span class="searchmatch" style="background-color: white; color: #252525; font-weight: bold; line-height: 21.2800006866455px;">Hut</span><span style="background-color: white; color: #252525; line-height: 21.2800006866455px;"> is an American restaurant chain and international franchise, known for </span><span class="searchmatch" style="background-color: white; color: #252525; font-weight: bold; line-height: 21.2800006866455px;">pizza</span><span style="background-color: white; color: #252525; line-height: 21.2800006866455px;"> and side dishes, it is now corporately known as </span><span class="searchmatch" style="background-color: white; color: #252525; font-weight: bold; line-height: 21.2800006866455px;">Pizza</span><span style="background-color: white; color: #252525; line-height: 21.2800006866455px;"> </span><span class="searchmatch" style="background-color: white; color: #252525; font-weight: bold; line-height: 21.2800006866455px;">Hut</span><span style="background-color: white; color: #252525; line-height: 21.2800006866455px;">, Inc.They have launched new product Birizza ( Biryani at Pizza Hut) to increase the up sale & cross sale in the market.</span></span></div>
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<a href="http://2.bp.blogspot.com/-1v2ywpfmdgc/VQQNmqIze9I/AAAAAAAAAC4/9FYoTT9j_98/s1600/Pizza_Hut-logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-1v2ywpfmdgc/VQQNmqIze9I/AAAAAAAAAC4/9FYoTT9j_98/s1600/Pizza_Hut-logo.jpg" /></a></div>
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<span style="font-family: Times, Times New Roman, serif;"><b>Requirement :</b> To increase the traffic on the website and convert the business from them.</span></div>
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<span style="font-family: Times, Times New Roman, serif;"><b>Solution:</b> We at Pracharnama executed the campaign for "Birizza" through mailers. We have send the 20 million mailers and it well resulted up to 7% of open rates and 2% of CTR. The expectation of delivery has been meet out at the same day of campaign. We did multiple repeated campaign after this. We also worked for other brands of the same group.</span><br />
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<span style="font-family: Times, Times New Roman, serif;">We would like to thank you the agency and media planner of organization who recognize us and given this wonderful opportunity to work with.</span><br />
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<b>Thanks!</b></div>
<div style="text-align: right;">
<b>Team Pracharnama.</b></div>
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Pracharnama Mediahttp://www.blogger.com/profile/16186843079407403255noreply@blogger.com0tag:blogger.com,1999:blog-5949296117057255913.post-73106875056176223592015-03-14T00:35:00.003-07:002015-03-14T03:18:07.617-07:00Pracharnama & Star Sports TV - Case Study<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://4.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/H9Fz8vWjhNo/s1600/logo-pracharnama.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/H9Fz8vWjhNo/s1600/logo-pracharnama.jpg" /></a></div>
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<b>Brand Name : </b>Star Sports Television<br />
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<b>Campaign Name : </b>Branding of Star Sports - Cricket World Cup - 2015<br />
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<b>Overview : </b>It is available in India, Singapore, Sri Lanka, Malaysia, Thailand, Indonesia, Pakistan, Bangladesh, Philippines, Vietnam, Hong Kong, Taiwan, and other Asian territories. The network is the official Asian station for the Barclays Premier League. Between 1991 and 1993, the channel was known as Prime Sports. On 1 January 2008, the logo was changed at midnight. The new logo's design is similar to those of STAR World (until 2010 with exception of India) and STAR Movies (until 2011 in selected Asian countries which were to be re-branded to FOX Movies Premium).<br />
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<a href="http://2.bp.blogspot.com/-RTSgPMTMCj4/VQPi9g-4HDI/AAAAAAAAACo/GtUdLambYno/s1600/star-sports-logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-RTSgPMTMCj4/VQPi9g-4HDI/AAAAAAAAACo/GtUdLambYno/s1600/star-sports-logo.jpg" /></a></div>
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<b>Requirement :</b> To increase the viewership of Live Match Streaming of Cricket World Cup 2015 on Apps & Website.</div>
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<b>Solution :</b> We at pracharnama design & execute the campaign for star sports to go on Applications Advertisement on iOS and Android both. Also we started the banner ads on web inventory as well in our network. We have delivered the Visits & clicks as per expectation. There was a challange where we have to work on off days ( Saturday & Sunday) and the web inventory is down of off days. Also there was a cap of 90 seconds for one visit count. but yes! proudly we deliver the expectation and commitment.</div>
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<b>Outcome : </b>The visits on the site was tremendous, and we got the opportunity to work with start sports for entire duration of Cricket World Cup - 2015.</div>
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We would like to thank the digital media planner of star sports & authorized people, who shown their trust in Pracharnama.</div>
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<b>Thanks !</b></div>
<div style="text-align: right;">
<b>Team Pracharnama.</b></div>
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</div>
Pracharnama Mediahttp://www.blogger.com/profile/16186843079407403255noreply@blogger.com0tag:blogger.com,1999:blog-5949296117057255913.post-23474775936472398632015-03-14T00:22:00.000-07:002015-03-14T00:22:03.702-07:00Pracharnama & Jabong.com - Case Study<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://4.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/H9Fz8vWjhNo/s1600/logo-pracharnama.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/H9Fz8vWjhNo/s1600/logo-pracharnama.jpg" /></a></div>
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<span style="font-family: Times, Times New Roman, serif;"><b>Brand Name : </b>Jabong.com</span><br />
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<span style="font-family: Times, Times New Roman, serif;"><b>Campaign : </b>Branding in Elite Segment/ Smart Phone Users.</span><br />
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<span style="font-family: Times, Times New Roman, serif;"><b>Overview : </b><span style="background-color: white; color: #252525; font-size: 14px; line-height: 22.3999996185303px;">The site started operations in January 2012. It was co-founded by Arun Chandra Mohan, Praveen Sinha, and Lakshmi Potluri after which Manu Jain, and Mukul Bafana joined the organization.</span><span style="background-color: white; color: #252525; font-size: 11px; line-height: 11px;"> </span><span style="background-color: white; color: #252525; font-size: 14px; line-height: 22.3999996185303px;">The managing officers are Arun Chandra Mohan and Praveen Sinha. </span><span style="color: #252525; font-size: 14px; line-height: 22.3999996185303px;">In March 2013, Jabong was shipping 6000-7000 orders a day.</span><span style="color: #252525; font-size: 11px; line-height: 11px;"> </span><span style="color: #252525; font-size: 14px; line-height: 22.3999996185303px;">According to the The Economist, Jabong clocked gross sales of around US $100–150 mn in 2012.</span><span style="color: #252525; font-size: 11px; line-height: 11px;"> </span><span style="color: #252525; font-size: 14px; line-height: 22.3999996185303px;">As per the Livemint article, during September 2013 Jabong was shipping 14,000 orders on a daily basis out of which 60% were from small towns.</span></span><br />
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<a href="http://4.bp.blogspot.com/-wULwIeI11AI/VQPfJdWIvPI/AAAAAAAAACc/MQC4ZMfhJU8/s1600/Jabong-Logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-wULwIeI11AI/VQPfJdWIvPI/AAAAAAAAACc/MQC4ZMfhJU8/s1600/Jabong-Logo.png" height="133" width="200" /></a></div>
<span style="font-family: Times, Times New Roman, serif;"><span style="color: #252525; font-size: 14px; line-height: 22.3999996185303px;"><b>Requirement :</b> Jabong.com was targeting the smart phone users in metro cities.</span></span><br />
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<span style="font-family: Times, Times New Roman, serif;"><span style="color: #252525; font-size: 14px; line-height: 22.3999996185303px;"><b>Solution : </b>It was a CPC camapign on mobile devices through banners. We at pracharnama, design the campaign in our Apps Prachar network, and run the banner on national level on 26 apps over android and iOS both. The campaign was for 10 days only and the expectation has been meet in very first 4 days. So it was a very successful campaign for Jabong.com with Pracharnama Media.</span></span><br />
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<span style="font-family: Times, Times New Roman, serif;"><span style="color: #252525;"><span style="font-size: 14px; line-height: 22.3999996185303px;"><b>Outcome : </b>The Application of Jabong.com has been downloaded more than the expectation from the campaign and sales also increased respectively.</span></span></span><br />
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<span style="font-family: Times, Times New Roman, serif;"><span style="color: #252525;"><span style="font-size: 14px; line-height: 22.3999996185303px;">We would like to thank you Mr. Aditya & the marketing team of Jabong.com who shown their trust in us and in our capabilities.</span></span></span><br />
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<span style="font-family: Times, Times New Roman, serif;"><span style="color: #252525;"><span style="font-size: 14px; line-height: 22.3999996185303px;"><b>Thanks</b></span></span></span></div>
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<span style="font-family: Times, Times New Roman, serif;"><span style="color: #252525;"><span style="font-size: 14px; line-height: 22.3999996185303px;"><b>Team Pracharnama</b></span></span></span></div>
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Pracharnama Mediahttp://www.blogger.com/profile/16186843079407403255noreply@blogger.com0tag:blogger.com,1999:blog-5949296117057255913.post-83702845878338548772015-03-14T00:01:00.001-07:002015-03-14T00:01:17.906-07:00Pracharnama & Moser Baer - Case Study<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://4.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/H9Fz8vWjhNo/s1600/logo-pracharnama.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/H9Fz8vWjhNo/s1600/logo-pracharnama.jpg" /></a></div>
<span style="font-family: Times, Times New Roman, serif;"><b><br /></b></span>
<span style="font-family: Times, Times New Roman, serif;"><b>Brand Name :</b> Moser Baer</span><br />
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<span style="font-family: Times, Times New Roman, serif;"><b>Campaign Name </b>: eCommerce EDM Circulations</span><br />
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<span style="font-family: Times, Times New Roman, serif;"><b>Overview :</b><span style="background-color: white; color: #252525; font-size: 14px; line-height: 22.3999996185303px;">The company has a presence in over 100 countries, serviced through 15 marketing offices and representatives in India, US, Europe, Japan, Russia, Ukraine, Egypt, Argentina, Chile, Malaysia and has tie-ups with many global optical media storage business manufacturers. The company's products are being sold to more than 82 countries. </span></span><span style="background-color: white; color: #252525; font-family: Times, 'Times New Roman', serif; font-size: 14px; line-height: 22.3999996185303px;">Its products are manufactured at its three manufacturing facilities located in the suburbs of New Delhi employing over 8,000 employees. Through its wholly owned subsidiaries, the company manufactures</span><span style="background-color: white; color: #252525; font-family: Times, 'Times New Roman', serif; font-size: 14px; line-height: 22.3999996185303px;"> </span><span style="background-color: white; color: #252525; font-family: Times, 'Times New Roman', serif; font-size: 14px; line-height: 22.3999996185303px;">photovoltaic cells</span><span style="background-color: white; color: #252525; font-family: Times, 'Times New Roman', serif; font-size: 14px; line-height: 22.3999996185303px;"> </span><span style="background-color: white; color: #252525; font-family: Times, 'Times New Roman', serif; font-size: 14px; line-height: 22.3999996185303px;">and modules using</span><span style="background-color: white; color: #252525; font-family: Times, 'Times New Roman', serif; font-size: 14px; line-height: 22.3999996185303px;"> </span><span style="background-color: white; color: #252525; font-family: Times, 'Times New Roman', serif; font-size: 14px; line-height: 22.3999996185303px;">crystalline silicon</span><span style="background-color: white; color: #252525; font-family: Times, 'Times New Roman', serif; font-size: 14px; line-height: 22.3999996185303px;"> </span><span style="background-color: white; color: #252525; font-family: Times, 'Times New Roman', serif; font-size: 14px; line-height: 22.3999996185303px;">and</span><span style="background-color: white; color: #252525; font-family: Times, 'Times New Roman', serif; font-size: 14px; line-height: 22.3999996185303px;"> </span><span style="background-color: white; color: #252525; font-family: Times, 'Times New Roman', serif; font-size: 14px; line-height: 22.3999996185303px;">thin film</span><span style="background-color: white; color: #252525; font-family: Times, 'Times New Roman', serif; font-size: 14px; line-height: 22.3999996185303px;"> </span><span style="background-color: white; color: #252525; font-family: Times, 'Times New Roman', serif; font-size: 14px; line-height: 22.3999996185303px;">technologies.</span></div>
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<a href="http://1.bp.blogspot.com/-XuCDdHQRidw/VQPat98EDBI/AAAAAAAAACQ/Yygw2DDJfc8/s1600/mbi_logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-XuCDdHQRidw/VQPat98EDBI/AAAAAAAAACQ/Yygw2DDJfc8/s1600/mbi_logo.jpg" height="111" width="320" /></a></div>
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<span style="font-family: Times, Times New Roman, serif;"><b>Requirement :</b> moserbaer.in is the ecommerce portal of company and they wanted to increase the online sales through this channel, using EDM, SEO, PPC etc.</span><br />
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<span style="font-family: Times, Times New Roman, serif;"><b>Solutions : </b>We at Pracharnama Media, develop a strategy where we have given two way EDM circulation to company, one they, can send EDMs to their existing customers and dealers to increase the UP SALE & Cross Sale. We have given a platform by which they were sending the mailers and tracking the same, like Open Mails, Click Mails, Bounce Mails etc. </span><br />
<span style="font-family: Times, Times New Roman, serif;">Secondry, we have circulated the offers through EDM in our publisher network which resulted well, it was CardDrive, Pendrive, Customized printng on drive campaign. That was amazing experience to work here.</span><br />
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<span style="font-family: Times, Times New Roman, serif;"><b>Outcome : </b>The leads/ sales was more than expectations, it it become a fruitful entity for company within short span of period. Parallel the message goes to online buyers as well that moser baer is selling directly their products online on moserbaer.in</span><br />
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<span style="font-family: Times, Times New Roman, serif;">We would like to thank you Mr. Deepak Jaiswal for their kind support and trust shown in Pracharnama & team.</span><br />
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<span style="font-family: Times, Times New Roman, serif;"><b>Thanks,</b></span></div>
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<span style="font-family: Times, Times New Roman, serif;"><b>Team Pracharnama</b></span></div>
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Pracharnama Mediahttp://www.blogger.com/profile/16186843079407403255noreply@blogger.com0tag:blogger.com,1999:blog-5949296117057255913.post-36372599080737150492015-03-13T05:16:00.000-07:002015-03-13T05:16:04.325-07:00Pracharnama & Lava Mobiles - Case Study<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://4.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/H9Fz8vWjhNo/s1600/logo-pracharnama.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Times, Times New Roman, serif;"><img border="0" src="http://4.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/H9Fz8vWjhNo/s1600/logo-pracharnama.jpg" /></span></a></div>
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<span style="font-family: Times, Times New Roman, serif;"><b>Brand Name : </b>LAVA ( Lava International Ltd.)</span><br />
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<span style="font-family: Times, Times New Roman, serif;"><b>Solution Name :</b> Application Programmer Interaction Tool with CRM</span><br />
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<span style="font-family: Times, Times New Roman, serif;"><b>Overview :</b>LAVA<b> </b><span style="background-color: white; color: #252525; font-size: 14px; line-height: 22.3999996185303px;">International Ltd is an Indian mobile handset company with its headquarters in Noida, New Delhi and regional offices across India. Lava's product portfolio includes smartphones, tablets, feature phones and IT accessories.</span><span style="background-color: white; color: #252525; font-size: 14px; line-height: 22.3999996185303px;"> Lava Mobiles was co-founded by Hari Om Rai, Sunil Bhalla, Shailendra Nath Rai and Vishal Sehgal in 2009.</span></span><br />
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<a href="http://4.bp.blogspot.com/-iVn1kedUkfo/VQLUdCN_wOI/AAAAAAAAAB8/gmuqRdwN8ow/s1600/Lava-mobiles-logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Times, Times New Roman, serif;"><img border="0" src="http://4.bp.blogspot.com/-iVn1kedUkfo/VQLUdCN_wOI/AAAAAAAAAB8/gmuqRdwN8ow/s1600/Lava-mobiles-logo.jpg" height="175" width="320" /></span></a></div>
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<span style="background-color: white; color: #252525; font-size: 14px; line-height: 22.3999996185303px;"><span style="font-family: Times, Times New Roman, serif;"><b>Requirement :</b> Lava IT team wanting to make an automated system for dealers transactions and phone sales management in one go. </span></span><br />
<span style="background-color: white; color: #252525; font-size: 14px; line-height: 22.3999996185303px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span>
<span style="background-color: white;"><span style="color: #252525; font-family: Times, Times New Roman, serif;"><span style="font-size: 14px; line-height: 22.3999996185303px;"><b>Solution :</b> We at Pracharnama given them the tool of API for SMS which is compatible to their CRM module in which they have integrated our system with the help of our IT professionals. Once any sim inserted in any mobile phone, automatically a SMS send to a longcode ( provided by us) and this inserted the information of IMEI number in to SAP. </span></span></span><br />
<span style="background-color: white;"><span style="color: #252525; font-family: Times, Times New Roman, serif;"><span style="font-size: 14px; line-height: 22.3999996185303px;">In second solution, every time dealer/ seller were worried about their incentives, commissions, so there is a system where daily an auto triggered SMS goes to dealers with their daily sales and incentives. Also dealers/ sellers get information about payment processing, received, failure etc.</span></span></span><br />
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We would like to thank you Lava IT Team - Mr. Ram, Mr. Vivek & Mr. Harimohan Pathak for their trust and kind support to making a success story.</div>
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Thanks !</div>
<div style="text-align: right;">
Team Pracharnama</div>
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Pracharnama Mediahttp://www.blogger.com/profile/16186843079407403255noreply@blogger.com0tag:blogger.com,1999:blog-5949296117057255913.post-83147532241170235022015-03-13T04:38:00.004-07:002015-03-13T23:47:08.504-07:00Pracharnama & Panasonic - Case Study<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://4.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/H9Fz8vWjhNo/s1600/logo-pracharnama.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-z3IbLSWmM5s/VQK-JcgHUyI/AAAAAAAAABU/H9Fz8vWjhNo/s1600/logo-pracharnama.jpg" /></a></div>
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<b>Brand Name :</b> Panasonic<br />
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<b>Solution Name :</b> Store/ Dealer Locator<br />
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<b>Overview :</b><span style="background-color: white; color: #252525; font-family: sans-serif; font-size: 14px; line-height: 22.3999996185303px;">The company was founded in 1918, and has grown to become one of the largest Japanese electronics producers alongside </span>Sony<span style="background-color: white; color: #252525; font-family: sans-serif; font-size: 14px; line-height: 22.3999996185303px;">, </span>Hitachi<span style="background-color: white; color: #252525; font-family: sans-serif; font-size: 14px; line-height: 22.3999996185303px;">, </span><a href="http://en.wikipedia.org/wiki/Toshiba" style="background: none rgb(255, 255, 255); color: #0b0080; font-family: sans-serif; font-size: 14px; line-height: 22.3999996185303px; text-decoration: none;" title="Toshiba">Toshiba</a><span style="background-color: white; color: #252525; font-family: sans-serif; font-size: 14px; line-height: 22.3999996185303px;"> and </span>Canon Inc.<span style="background-color: white; color: #252525; font-family: sans-serif; font-size: 14px; line-height: 22.3999996185303px;"> In addition to electronics, it offers non-electronic products and services such as home renovation services. </span><b style="background-color: white; color: #252525; font-family: sans-serif; font-size: 14px; line-height: 22.3999996185303px;">Panasonic</b><span style="background-color: white; color: #252525; font-family: sans-serif; font-size: 14px; line-height: 22.3999996185303px;"> is the </span>world's fourth-largest television manufacturer<span style="background-color: white; color: #252525; font-family: sans-serif; font-size: 14px; line-height: 22.3999996185303px;"> by 2012 market share</span></div>
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<a href="http://2.bp.blogspot.com/-cB9ArhI1HUg/VQLJ5U0gTYI/AAAAAAAAABs/-pC9ndIZVfc/s1600/images.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-cB9ArhI1HUg/VQLJ5U0gTYI/AAAAAAAAABs/-pC9ndIZVfc/s1600/images.png" height="75" width="320" /></a></div>
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<b>Challenge : </b>Hard to find the nearby store easily, within 10 days solution required.<br />
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<b>Solution : </b>We have created an interactive medium over SMS (shortcode) and created a server on back hand where all the dealers approx 10 thousands across the product of Panasonic has been listed. we have given the trigger of city with 5 to 6 miss spell combinations as well. it was fabulous solution for Panasonic and we have developed, tested ad delivered within 2 weeks.<br />
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<b>Example : </b>if you are in Gurgaon and wanted to know about stores, simply type PANASONIC (space) Gurgaon and send to 53030. you will get the SMS list of all gurgaon city dealers. if you miss spell Gurgaon to Grugaon or Gurgoan or gurgan the system will automatically find it.<br />
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<b>Outcome : </b>Panasonic putting huge advertisement in news papers and putting the details of dealers in the city down to creative which was not covering the entire list as well as it was cost consuming too. in this case only this below line is usefull : to find nearest dealer type PANASONIC <space> LOCATION or PIN CODE to 53030.<br />
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It was really a good to work with Mr. Aditya and his team for the solution, we would like to than you the marketing team of Panasonic for their trust in us.<br />
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<b>Team </b></div>
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<b>Pracharnama</b></div>
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Pracharnama Mediahttp://www.blogger.com/profile/16186843079407403255noreply@blogger.com0tag:blogger.com,1999:blog-5949296117057255913.post-90368007476840556272015-03-13T04:18:00.002-07:002015-03-13T04:20:45.579-07:00Pracharnama & Ariel-Washing Powder - Case Study <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Times, Times New Roman, serif;"><b>Brand Name : </b>ARIEL ( Washing Powder Brand by P&G)</span><br />
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<span style="font-family: Times, Times New Roman, serif;"><b>Campaign Name :</b> Loyality Programe & Call to action.</span><br />
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<span style="font-family: Times, Times New Roman, serif;"><b>Overview :</b> <span style="background-color: white; color: #252525; line-height: 22.3999996185303px;">Ariel</span><span style="background-color: white; color: #252525; line-height: 22.3999996185303px;"> is a marketing line of </span>laundry detergents<span style="background-color: white; color: #252525; line-height: 22.3999996185303px;"> made by </span>Procter & Gamble<span style="background-color: white; color: #252525; line-height: 22.3999996185303px;">. It is the flagship brand in Procter & Gamble's European, Mexican, Japanese, Brazilian, Peruvian, Turkish, Filipino, Pakistani, Indian, Colombian, Chilean and Venezuelan portfolios. In some U.S. stores, Mexican Ariel is available.</span></span></div>
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<a href="http://www.pracharnama.com/"><img border="0" src="http://2.bp.blogspot.com/-jKPu8zfWNKA/VQLHLCBv9NI/AAAAAAAAABg/p_jX_542yUc/s1600/Ariel.jpg" /></a></div>
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<span style="font-family: Times, Times New Roman, serif;"><span style="color: #252525;"><span style="line-height: 22.3999996185303px;"><b>Challenges</b></span></span><span style="background-color: white; color: #252525; line-height: 22.3999996185303px;"><b> :</b> To track the campaign performance and sales on regional level/ region wise.</span></span><br />
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<span style="font-family: Times, Times New Roman, serif;"><span style="background-color: white; color: #252525; line-height: 22.3999996185303px;"><b>Solution :</b> We have allocated a 10 digit longcode, where any buyer can send the message in a desired format and he/she will get auto reply message that he has been participated. Then on a random selection ARIEL is sending the surprise gift to them.</span></span></div>
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<span style="font-family: Times, Times New Roman, serif;"><b>Outcome : </b>ARIEL came to know that how many loyal customer are there, how their media campaigns are responding to market, as well as this was helping in to word of mouth publicity as well.</span></div>
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<span style="font-family: Times, Times New Roman, serif;">It was a very successful program, we worked directly with their agency to deliver the commitment.</span></div>
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Regards, </div>
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Team Pracharnama</div>
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Pracharnama Mediahttp://www.blogger.com/profile/16186843079407403255noreply@blogger.com0